Roller Rinks: The Irreplaceable Third Place Anchoring Communities

Roller Rinks: The Irreplaceable Third Place Anchoring Communities

In the hustle and bustle of our lives, there’s something extraordinary about a place that isn’t home, isn’t work, but feels like a second home to many—the fabled “third place.” In this rollercoaster of modern living, roller rinks stand tall as not just businesses but cherished community spaces. Let’s lace up our skates and roll into the importance of preserving roller rinks as the heartbeats of our communities.

The Concept of the Third Place

Picture this: Home is where you rest your head, work is where you earn your bread, and the third place? Well, that’s the social anchor, the heartbeat of a community. Roller rinks, with their pulsating music and rhythmic wheels, epitomize the essence of this third place—a space between the personal and the professional, where people can unwind, connect, and just be.

Hyper-Local Heroes

Roller rinks aren’t just businesses; they’re hyper-local heroes. In an era dominated by big-box stores and online shopping, roller rinks proudly stand as small businesses deeply rooted in the local soil. They contribute not just economically but culturally, fostering a unique identity for each neighborhood they call home.

Nurturing Community Ties

Communities aren’t just collections of houses and streets; they’re living, breathing organisms that thrive on connections. Roller rinks, as third places, become the catalysts for forging these connections. Whether it’s a child’s first skating lesson or a grandparent reliving their youth, the rink is where stories are woven into the fabric of community memory.

A Sanctuary for All Ages

One of the magical qualities of roller rinks is their inclusivity. Here, age is just a number, and everyone from toddlers to seniors can find their groove. Preserving roller rinks means safeguarding these spaces where generations come together, creating a seamless tapestry of shared experiences.

Beyond the Rink: Community Events

Roller rinks transcend their role as mere skating arenas; they become community hubs. From fundraisers and charity events to local artist showcases, roller rinks have the power to host a myriad of activities that bring people together. Preserving these spaces ensures that the heart of the community continues to beat strong.

The Threats to Third Places

In the face of urbanization, shifting consumer habits, and economic challenges, the third place is under threat. Roller rinks, often seen as nostalgic relics, are at risk of being overshadowed by modern developments. Preserving them means acknowledging their irreplaceable role in the community and actively working to protect their existence.

The Economic Ripple Effect

Beyond being cultural touchstones, roller rinks contribute to the local economy. From supporting neighboring businesses like snack shops and skate rental stores to generating employment opportunities, the economic ripple effect of preserving roller rinks is substantial.

How Can We Preserve?

Preserving roller rinks requires a collective effort. From supporting local initiatives to attending community events at the rink, each action contributes to the larger cause. Embracing roller rinks as the vital third places they are means recognizing their worth and actively participating in their preservation.

And to be able to preserve our beloved but dwindling rinks, we all must do our part.

As patrons we need to:

  • Encourage our friends and family to become patrons of local rinks
  • Self police our peers, see something that shouldn’t be happening or puts your local rink at risk, say something
  • Leave the drama outside the rink. The more havoc we cause at the rink, the more tired and disheartened the owners and operators become, and when those who keep our skate havens open are too tired to continue, our beloved spaces close and get sold to the highest bidder, usually becoming another storage facility or town down for new development.
  • Share feedback in a constructive way. When we are always complaining

As Communities we need to:

  • Show the same support for our rinks as we do other local businesses
  • Drop the entitlement. Sure you want to skate, and you pay to get in. But respect the rules, let the games and special skates happen. A rink has something for everyone, and the flow of each session is created so that EVERYONE can find enjoyment in skating. You’re not entitled to be on the skate floor 100% of the time of a session, its okay to take some breaks and clear the floor for things like the dice game and speed skates.

Special note for Parents: Make sure your kiddos and teens are treating the facility, other skaters, and employees with respect. I say this as a parent who skates and brings their kiddo skating. Rink employees are not baby sitters, even if you’re not out on skates with your kiddo, don’t expect rink employees to be the only ones paying attention to your kids. Help them learn to pay attention to the flow of traffic and help them follow the rules of the rink.

As a Rink Owner and Operator:

  • Listen to your audience and Patrons. They have ideas too. They might not be feasible but they are worth listening to. they are your life blood. Just because they aren’t in thick of it, doesnt mean that their insight isnt valuable.
  • Even if you’re the only “family fun” in town, you can not expect to play by the old saying of “build it and they will come” Because they won’t. Effective Marketing will do wonders, but you have to give it time. You have to stay top of mind, and you are competing with both the physical and the digital entertainment industries. It may not feel like an immediate revenue generating activity, but don’t discount it’s power.
  • Utilize your available resources! Join the RSA, attend the town hall meetings, take their advice to heart. It can be really easy to get in your own way of having a thriving and successful rink because your in the thick of it. An outside perspective is sometimes what you need, especially when you’re feeling burnt out because its hard to see the forest through the trees. You’re so busy working in your business that you might neglect working on your business without even realizing it.

So now what?

So, my roller rink revolutionaries, let’s lace up our skates and roll into action. Preserving our beloved community rinks requires a concerted effort from all stakeholders.

As patrons, we must enthusiastically share these spaces with friends and family, self-police any harmful behaviors, and provide constructive feedback.

As community members, we should financially and vocally support local rinks just as we would any valued neighborhood business. We must drop any entitlement and embrace the inclusive spirit of the rink.

As parents, we have an obligation to instill in our children respect for the rink and its employees. We must lead by example.

As rink owners and operators, listening to patron ideas and utilizing available resources like the RSA are critical. Effective marketing and outreach will help rinks thrive amidst digital competition.

United by wheeled feet and open hearts, we can protect these sanctuaries. We can be the guardians ensuring the rhythmic beats play on for generations. Through our shared love and responsibility, we can preserve the communal soul that resides within each rink’s four walls.

The time is now – let’s join hands, raise voices, and keep our communities rolling. Our rinks have been there for us, now we must be there for them. The future is in our hands, my skating friends. Let’s get to work!

Posted in

Leave a Comment

Skate Pulse Media - Marketing for Roller Rinks and the Skating World, workbook and pages

Ready to take Action?

Get our Social Media Marketing Workbook delivered straight to your inbox!

Value: $97

Normally: $5

Todays Price: $0

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.