Roller Skate Marketing Beyond the Halftime Show: Roll Into the Spotlight with Usher’s 2024 Super Bowl Performance

Did you see it? Did you FEEL it? The Super Bowl halftime show this year wasn’t just a performance, it was a moment. A moment where the world watched in awe as Usher and his crew glided and spun on Custom designed (BY USHER!!) hand-made Reidell skates (Flipper’s Quadz by Usher Handmade in the USA by Riedell Skates), reigniting a love for roller skating in hearts young and old. A monumental moment for Roller Skate Marketing. And hey, roller rink owners, THAT’s our jam!

If you haven’t seen it yet, be sure to check it out! While it is only a small portion of Usher’s Super Bowl Halftime performance, it does not diminish the significance of it. (I mean, I even had Canadian family messaging me to tell me Usher was on Rollerskates!)

To make sure you can check it out easily (especially if you don’t want to watch the whole half-time show) check it out here.

Let’s take a moment to talk about those skates! They were designed by Usher and made by Reidell. You can even order them, they are custom made to order and take 4-6 weeks. They come in at a whopping $1450! Flipper’s website description states the Riedell boots are manufactured with premium leather and materials. Heat-treated, lightweight, aircraft aluminum Refactor Neo plates with a 10- degree kingpin angle for superior push and acceleration. Radar Varsity Plus wheels and Kwik Zenith chrome steel races bearings. Sounds like a pretty sweet set-up to me.

Roller rink owners, this is your spotlight moment!

Usher’s electrifying Super Bowl halftime performance on roller skates, alongside his talented team and those custom-designed Riedell skates, isn’t just a pop culture spectacle—it’s a golden opportunity for our world. It’s proof positive that roller skating is not only alive but thriving, ready to capture the imagination of a new generation. Now’s the time to harness this wave, to show your local communities and beyond, the joy and allure of gliding on four wheels.

The Usher Effect: A New Era for Roller Skating

Usher’s spectacular showcase at the Super Bowl, gliding effortlessly on roller skates with his crew, has thrust roller skating back into the limelight. This moment transcends mere performance; it’s a vibrant testament to roller skating’s enduring appeal and its capacity to innovate and inspire. For roller rinks, this spotlight is a beacon. It’s an invitation to leverage this moment to renew interest in skating, showcasing roller skating as not just a nostalgic past time but a sport that is alive and well, full of energy, community, and style. Usher and the team of amazing Las Vegas performers, with their custom Riedell skates, have spotlighted our beloved sport… reminding everyone that to skate is to fly on ground, to find joy in movement, and to connect across the rhythm of wheels. Now it is up to Roller Skating Rinks to roll out the red carpet, welcoming newcomers and enthusiasts alike into our rinks, to keep the wheels of this excitement turning.

Community Engagement: Sharing the Roller Love

Let’s dive right in with some fresh strategies to get your community buzzing about roller skating, especially after that unforgettable Super Bowl performance. How about lighting up your social media with an Usher-themed skate night? Picture this: your rink alive with the energy of Usher’s hits, your skaters trying out smooth moves, a phot booth inspired by the super bowl performance and everyone sharing their moments online with a special hashtag just for the night.
Why stop there? Encourage your skaters to share their personal roller skating journeys or how the halftime show inspired them. It’s all about creating a wave of stories that highlight the fun, the falls, and the triumphs on wheels.
And for a little friendly competition, launch a challenge for the best Usher-inspired skate move. Get your community to vote for their favorites and keep the conversation rolling. These moments aren’t just about skating; they’re about building a vibrant, supportive community around the joy of roller rinks.

Fostering a sense of belonging and excitement within the skating community goes beyond just skating; it’s about creating a space where everyone feels welcome, seen, and part of something bigger. After the Super Bowl spotlight, we have a golden opportunity to remind people why roller skating is such a joyful, inclusive sport. It’s about celebrating every skater’s journey, from the first tentative glide to mastering Usher-inspired moves. By highlighting personal stories, hosting themed nights, and encouraging a vibrant, supportive atmosphere, we can keep the energy high and the wheels turning, ensuring our rinks remain cherished hubs of community and fun.

Interactive Online Engagement: Keeping the Conversation Rolling

It’s not just all about our local and in person communities either…Let’s dive into how we can keep our roller rink communities buzzing, especially after the electrifying roller skating moment at the Super Bowl. Imagine sparking conversations and connections with just a few clicks. Social media polls and quizzes offer a fantastic way to engage with your audience, mixing fun facts about the Super Bowl halftime show and roller skating trivia. Picture this: “Which Usher move on skates was your favorite?” or “Guess the song Usher performed to on skates?” – Interactive content like this keeps everyone talking, sharing, and laughing together.

And here’s the deal with interactive content online – it’s like the glue that keeps your audience stuck (in a good way) to your social media pages. It’s not just about keeping the excitement from the Super Bowl alive; it’s about continuously fueling the passion for roller skating within the community. Interactive posts drive engagement, ensuring your followers are not just spectators but active participants in the vibrant world of skating. Engaging your audience with these playful, yet insightful activities ensures they keep rolling back for more, maintaining a lively and connected online community. So, let’s get those wheels in motion and turn our social media into a hub of roller skating enthusiasm and community spirit!

Challenge Accepted: Skate Like Usher

Alright, skate enthusiasts and rink owners, let’s get into the groove of creating some buzz and excitement around our rinks with a little inspiration from Usher’s unforgettable Super Bowl roller skate performance. Imagine launching a social media challenge that gets everyone talking – and skating! Here’s how you can make it happen:

First off, let’s brainstorm a catchy hashtag that encapsulates the essence of the challenge – something like #SkateLikeUsherChallenge and an RSA staple, #Mysk8moves. This will be your golden ticket to tracking participation and spreading the word far and wide.

Now, onto the fun part: challenge your community to recreate their favorite Usher move on skates. Whether it’s a smooth glide, a fancy footwork sequence, or even a group routine, encourage creativity and expression. Share a tutorial or breakdown of the moves to help skaters get started and feel confident in joining in.

Don’t forget to make participation as easy and inclusive as possible. Encourage skaters of all levels to join by emphasizing the fun over perfection. Every video shared is an opportunity to showcase the joy and community spirit of roller skating.

And here’s a tip to maximize your reach: engage with every post that uses your hashtag. Share them on your rink’s social media profiles, comment with words of encouragement, and even offer small incentives like discounted skate nights for participants. This not only boosts online engagement but also encourages physical participation at your rink.

By fostering a lively and supportive online community, you’re not just keeping the excitement from the Super Bowl alive; you’re also creating a welcoming space that celebrates roller skating all year round.

Picture from the TV of Usher and skaters on the stage at the 2024 superbowl halftime show

Celebrity Nights: Usher-themed Skate Events

If you are a rink owner or regular skater, you know that lately the Taylor Swift skate nights have been bringing out skaters and Taylor Swift fans out to the rink in droves! So if Taylor can bring in those crowds… why not Usher? Especially as Roller Skate Marketing is having a moment in the post-Super Bowl coverage reaching a bigger audience than any rink could do alone. ( I mean just doing a quick google search today is showing all the buzz around roller skating, its fantastic! We just have to harness that and turn it into a slow burn vs. fast burn)

So Rink Owners, let’s create Usher-themed skate nights that will have everyone talking and skating! Picture this: the lights dim, Usher’s hits start playing, and your rink transforms into a buzzing arena of smooth glides and cool moves. Here’s how we can make the night unforgettable:

First, curate a playlist of Usher’s top tracks, including those from the Super Bowl performance, ensuring a mix that keeps the energy high and the skates rolling. Consider incorporating some visual elements, like screens playing iconic Usher music videos or performances, to fully immerse your skaters in the experience.

Next, let’s talk about the snack bar. Themed offerings can add an extra layer of excitement to the night. How about “Usher’s Delight” milkshakes or “Yeah!” nachos? Get creative with the menu, tying in Usher’s hits with delicious treats that will keep the skaters coming back for more.

And for a bit of friendly competition, organize games and contests inspired by Usher’s moves and songs. Maybe a dance-off on skates or a lip-sync battle to his greatest hits. Offer fun prizes that encourage everyone to participate and share their moments online, amplifying the buzz around your event.

Remember, the goal is to create a sense of community and shared joy, celebrating the fusion of music and roller skating. Encourage skaters to share their experiences on social media, using a unique hashtag for the event to track the night’s success and using your Roller Skate Marketing to engage with your audience long after the lights go up.

By hosting an Usher-themed skate night, you’re not just offering a fun event; you’re creating lasting memories that highlight the joy of roller skating, all while riding the wave of a cultural moment that captured the world’s attention.

Workshop Wonders: Dance and Performance on Wheels

Another great way to capture the magic of Usher’s Super Bowl halftime performance in our very own roller rinks with workshops that make everyone feel like a star! Picture this: a series of skate workshops where attendees learn the moves that made millions cheer, all set to the tunes that Usher and his team brought to life on the world’s biggest stage. It’s not just about skating; it’s about embracing the rhythm, the style, and the sheer joy of performance.

Kick things off by breaking down the choreography into skate-friendly moves. Whether you’re a seasoned pro or just finding your wheels, there’s a thrill in moving to the beat of chart-topping hits. Collaborate with local dance instructors or experienced skaters who specialize in performance skating to lead these sessions, ensuring everyone gets the guidance they need to shine.

Promote these workshops across your social platforms, emphasizing the connection to the Super Bowl’s electric halftime show. Create a buzz with sneak peeks of the choreography and testimonials from participants who are finding their groove. This isn’t just a class; it’s an experience, a chance to be part of something bigger than ourselves – a celebration of music, movement, and community spirit.

And remember, the goal is to keep the wheels of excitement turning well beyond the workshop. Encourage attendees to share their progress and final performances on social media, tagging your rink and using a special hashtag to connect the dots back to that unforgettable Super Bowl moment. This way, you’re not just teaching moves; you’re creating ambassadors of fun, flair, and the roller skating lifestyle.


Usher’s Super Bowl performance on roller skates wasn’t just a show-stopper; it was a beacon, illuminating the vast potential for roller rinks in the marketing landscape. This moment transcends the event, serving as a vibrant reminder of roller skating’s timeless appeal and its power to captivate a global audience. For roller rink owners, this is a golden opportunity to harness the cultural zeitgeist, infusing their marketing strategies with the energy, style, and community spirit showcased on one of the world’s largest stages. It’s a call to action to leverage this visibility, to innovate and engage with both new and existing audiences in dynamic ways, ensuring roller skating’s momentum continues to soar.

Need help getting started with your digital marketing for your Usher themed event or your overall strategy? Reach out to get started!

Roller Rink Marketing leveraging Ushers superbowl halftime show
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